What will we be doing?

PRES I, Public Relations European School, is a one week training designed for potential and present PR activists on local level of AEGEE.



It aims at giving the participants the necessary tools and theories todesign a sound PR strategy for an AEGEE branch.

During the mornings the participants will take part in lectures andworkshops, which focuses on providing them the theoretical backgroundthat they will be able to use during the simulations carried out inthe afternoon. Participants of the event get trained in both internaland external public relations becoming qualified to handle the publicrelations activities needed in an AEGEE branch.

The fields of training include:

- designing a PR strategy for an AEGEE branch and for a project
- strategic partners of an NGO on local level
- building an image and corporate identity,
- human resources and public relations management
- types of media and media relations
- presentation techniques
- making powerpoint presentations
- creating promotion materials
- designing webpages